(Register before June 1st for EARLY BIRD DISCOUNT)
to what many authors believe, writing the book is only 10% of
publishing... marketing is the 90% that will make or break book success.
Gone are the days of
national book signing tours where an author travels from city to city to
meet fans and be featured on TV, radio, and in print. Most authors are
homebound with their favorite cup of coffee or tea and constant laptop
companion. To the surprise of those who are traditionally published and
the bewilderment of those who are self-published and indie, it’s up to
the author to be in charge of all marketing and publicity.
That means you. You need to think of your book as a product that you are bringing to the market. The knowledge, tools, tips, and techniques delivered in this workshop will impact every decision you make along the way.
Your takeaways will include:
Creating a plan that’s a fit for your book and your buyer.
Identifying which social media platforms to use and which to dump.
Why and how to use the cyber town hall to position a book launch.
How to “ride the draft” of your competitors.
How to get your name out there and get recognized while keeping your sanity.
Discovering freebies that will tickle your book marketing fancy.
How to create branding that waves a flag to your buyers.
How being quirky can get followers to open your tweets, postings and blogs.
How your author profile can kill your book sales and how to fix it pronto.
Why authors should create a no-brainer newspaper.
Why QVC and The Shark Tank are important to all authors.
Why taking a contrarian position can soar media presence and book sales.
How to develop a social media network, making the most of community events.
How to resurrect a tired older book (and sometimes author).
means creating chatter and buzz about the author and book. Is it work?
Is it scary? Is it confusing? Yes to all. Yet it can be fun. It does
take commitment and hot spit, but it turns you into a marketing
machine... one step at a time.Judith Briles will charge up your light saber so you can cut through the confusing maze of book marketing and stay on target.
“Remember, your focus becomes your reality.”
– Qui-Gon Jinn
Judith Briles, aka The Book Shepherd, has shepherded more
than 1,000 authors and created 500 bestsellers and award-winning books. She’s
knowledgeable and entertaining and has personally authored 35 books that have
been translated into 16 languages, sold a combined 1,000,000 copies, and
generated in excess of $5,000,000 in revenues from combined book sales and
speaking fees. As an advocate for authors, Judith knows publishing inside and
out, using traditional, independent, and self-publishing possibilities. She
hosts the podcast AuthorU - Your Guide to Book Publishing (which
generates over 100,000 downloads each month) and is the Founder of AuthorU.org.
Visit her website at TheBookShepherd.com. Sign up beforeJUNE 1st for a chance to win aFREE one-hour consultation sessionwith Judith!
Saturday, July 22, 9am to noon
Westborough Country Club
631 S. Berry Rd, St. Louis (Oakland), MO 63122
Register beforeJUNE 1:
$20 for SLPA members
$30 for SLWG members
$40 for non-members
June 1 through July 16
$30 for SLPA members
$40 for SLWG members
$50 for non-members
St. Louis Publishers Next Meeting: Wednesday, February 8, 2017
Lessons Learned: A Writer’s Journey from Baseball Fields to Battlefields -- presented by Alan Spector
Eleanor Roosevelt said, “Learn from the mistakes of others. You can’t live long enough to make them all yourself.”
that regard, in 2006, when I was developing the manuscript of my first
book, I was at a family gathering and asked a would-be-author cousin how
her book was progressing. She excitedly reported she was working
closely with her agent and editors at the publisher toward a final
draft. In return, she asked me how I was doing on my early draft and
what kind of feedback I had received.
“Feedback?” She was incredulous, “You mean you haven’t shared your work with others yet? When are you going to get out of your cave?” I immediately knew what she meant, and added “get out of my cave” to
my list of things I was learning about being an author. Sure, I had
interviewed people for my book and done a lot of research away from the
confines of my computer, but I was enjoying the actual writing process
so much I hadn’t reached out to others to get any critical feedback. My next steps were to 1) join a local writer critique group, 2)
register for a couple of writers’ conferences, and 3) develop a list of
willing beta readers — the first of which was my wife, who is now the
more-than-willing first-reader on all of my manuscripts and is ecstatic
when she gets to wield her red editing pen. My list of lessons learned continues to grow, and First Lady
Roosevelt was right. I’ve been learning from others’ mistakes — because
I’m out of my cave. And I’ve been making plenty of my own. Here are but a
few of the lessons that I’ll be glad to share with you in more detail
at the SLPA meeting on February 8:
Don’t quit your day job… unless you already have.
Grow thick skin… rejection is inevitable.
Everyone will have an idea for your next book… and some of them are good.
Self-published? Tolerate Amazon… but market to direct sales.
I also look forward to hearing what you’ve learned from your mistakes
and those of others — oh, and from successes as well. If you’re like
me, you’ve had both. I hope to see you and learn from each other on
Our regular Monthly Meeting location
(the second Wednesday of every month)
THE HEIGHTS: Richmond Heights Community Center
8001 Dale Ave.
Richmond Heights, MO 63117 Here's alink to Google Mapsfor location and directions. Doors open at 6:30 PM for networking.
Business meeting begins at 7:00 PM and continues till 8:30 PM or so with
networking continuing afterward till about 9.
I recently read a friends Facebook post about selling 3,000 ebooks in one month and
achieving a recorded 1,075,000 Kindle Normalized pages read, I had to ask what
is the strategy?
KenFarmerkindly shared the strategy used to market and build an audience:
Well, primarily, it's like we've said from day 1. You gotta write
a series of books. Assuming, they're
worth a (edited 😊), if a reader likes the first, then they'll
automatically buy the rest. You have to keep 'em coming. The other thing we did
starting last August was to price all of our books at $0.99 and sign them up
exclusively with KDP Select.
"But one thing I never, but never do is ask
anyone to 'buy my book'."
I post something
in the way of content daily, whether it's one of my PONDERINGS with a link to
one of the books or an excerpt. But one thing I never, but never do is ask
anyone to 'buy my book'. That's a real turn off. Give them something that helps
them or post a recent 5 Star review and just put the link to the page on
Amazon. Don't say 'check this out', 'go here', 'buy my book' or anything of the
sort. Just post the link. That action will automatically post the book cover.
If it's interesting enough, they will go to the page on Amazon. Plus you have
to post something different each day. So many amateurs post the same thing over
and over again...people will start skimming over it. That's my story and I'm
sticking to it.
Ken Farmer didn't write his first full
novel until he was sixty-nine years of age. He often wonders what the hell took
him so long. At age seventy-five…He just released #16, Blue Water Woman, sequel
to Lady Law. Ken's newest novel, FLYNN
(#8 in the Nations Series) due to be released by January 2017…read
more about Ken Farmer