Wednesday, June 24, 2015

10 Media Relations Tips for Authors and Publishers

Take a few minutes to read Kim Wolterman Blog Post about our workshop this past Saturday and her top ten tips for Authors and publishers.

Wednesday, June 24, 2015

10 Media Relations Tips for Authors and Publishers

The Publicity Hound
Writers and publishers in the St. Louis area are blessed to have the active and resourceful St. Louis Publishers Association right in their backyard. In addition to monthly meetings and an annual class on getting your book published, occasionally a national speaker is brought in. Such was the case last Saturday when Joan Stewart, aka The Publicity Hound, came to St. Louis for a jam-packed three hour workshop on tips for profitable self-promotion. Joan is a publicity expert, speaker and trainer who works with businesses, authors, marketers and many others who need assistance with their publicity endeavors.

Saturday's workshop covered working with the media, creating video and audio, blogging (and repurposing your own content), press releases and pitching to journalists. Here are my top ten takeaways from Joan's presentation:

10. Pinterest is one of the fastest growing forms of social media. This visual platform is predominantly used by females.

9. Join LinkedIn groups that contain influencers who can help you with your promotions, not just author and/or publisher groups.

8. The Freelance Directory of the Society of Professional Journalists can help you locate journalists who write about your topic.

7. Once you have identified the journalists who represent what you write about, then read their blogs. Research them before you pitch to them.

6. Authors need to blog. Ideally, a blog post should be around 700 words so Google can find it.

5. Repurpose your content. Turn blog posts into podcasts, create YouTube videos, put tips on Pinterest.

4. Review existing podcast topics. Small, niche topics do well here because not too many people are doing it.

3. Complete a Google profile, and make sure that you have linked all of your websites to it.

2. Creating videos and audio content is imperative if you want to be found on Google, and to be recognized as an expert in your field.

And the top tip learned from Joan...

1. Promote yourself as an expert, do not promote your book. If the media sees you as an expert, they will call upon you for stories. The publicity for your book will follow.

Joan's presentation was professional, entertaining and enlightening. The fifty some attendees were attentive and engaged. What a productive way to spend a Saturday morning.

If you are not currently following Joan, I would highly encourage you to do so. Her publicity tips are priceless, though many of them are offered for free. To receive her free DIY publicity tips, you can subscribe here.

Monday, June 22, 2015

The Reason Why Readers Hate Indie Books: Poor Editing

I wanted to share this article with all the Indie writers out there.  Great points about editing.


The #1 Reason Why Readers Hate Indie Books: Poor Editing

We all need an editor from time to time. It’s not something we outgrow. One very intelligent and literate adult I know had to be convinced that it was “together” not “togather”. I married him anyway.
Another acquaintance, also a writer, regularly puts out blog posts that say she’s “suppose to” or “use to”. Where did those d’s disappear to? Gah.

We split our infinitives and misplace our modifiers. We can’t get it through our heads that we only use the superlative “my oldest son” when there are more than two sons in the picture.  Writers often tell ourselves, hey, we’re artists. We can’t be bothered with the mundane when we’re crafting an exciting story. But it matters.

That’s why we all need an editor from time to time.  As the founding member of the GES, I embrace my own grammarly shortcomings and put my trust in my editor.  Susan is awesome. She makes me correct my mistakes. She’s like a human thesaurus when I just can’t come up with the right word. She reels me in when I fall in love with the sound of my own voice and a scene starts to drag.  I consider her an objective critic and I take her opinion seriously.

This morning, she referred a prospective client to me for an endorsement.
My editor has made me a better writer.
End of story.

Check her out! Susan Hughes at
Tracy Lawson has wanted to be a writer ever since she learned to read. She earned her Bachelor of Science in Communication from Ohio University, and though she embarked on a career in the performing arts as a dance instructor and choreographer, never lost her desire to write, and thus far has to her credit a coming-of-age dystopian thriller and an historical nonfiction. Her interest in writing for teens is sparked by all the wonderful young people in her life, including her daughter, Keri, a college sophomore.

You can find out more about her on her website and on Twitter

Saturday, November 1, 2014

St. Louis Public Library Fact vs Fiction Panel

The Truth Behind The Novel

This past Tuesday night I had the honor to participate in a Fact vs Fiction panel at the Central St. Louis Public Library. Evenings like this one provide both the Author Panels and those in attendance a tremendous opportunity to listen to personal experiences and learn from them.  The Panel discussion proved to be very interesting and we learned valuable insights about applying fact gained from personal experiences and/or knowledge learned over time to fictional novels.  Each of the panelist shared various tid-bits related to their backgrounds and applying it to their respective works, such as Eric Leuthardt who shared fascinating information on neuroprosthetics and neuro research, and Chris DiGiuseppi who discussed the impact on Law Enforcement Officers when they witness tradagey and how to cope. Our moderator Kevin Killeen from KMOX did a great job surveying the Panel and interacting with the audience.  The host for this event was the Central St. Louis Library and was organized by Stacey Lewis, Senior Subject Specialist for the Saint Louis Public Library. We had a great time time and what I believe to have been a successful event – Thank you Stacey and the St. Louis Public Library.

About the Panel:

Our moderator Kevin Killeen joined the KMOX News Team in July 1995 and has worked since as a general assignment reporter, covering everything from crime, politics, fires, business, medical stories, and features. Since 2003, Kevin has had a humorous radio column called “A Whole ‘nother Story” that airs during morning drive Monday, Wednesday and Friday. Typical topics include “The Job Interview I Forgot I had a Poopy Diaper in my Coat Pocket,” “Life and Death of a City Pigeon,” and “What Desperate Men Buy at Walgreens on Valentine’s Afternoon.” Kevin has also written and directed over a dozen plays that served as the centerpieces for the KMOX Holiday Radio Show.

Eric Leuthardt, M.D. is a neurosurgeon and biomedical engineer as well as a recognized pioneer in neuroprosthetics. He is widely published in scientific journals and has received a number of scholarly awards in recognition of his contributions. Dr. Leuthardt is the Director of the Center for Innovation in Neuroscience and Technology at Washington University School of Medicine, where he researches brain-computer interfaces. He is ranked as one of the most prolific inventors in the world, with more than 800 patents either granted or pending. RedDevil4 is his first novel about a renowned neurosurgeon Dr. Hagan Maerici on the verge of a breakthrough in artificial intelligence that could change the way we think about human consciousness. Obsessed with his job and struggling to save his marriage, Dr. Maerici is forced to put his life’s work on the line when a rash of brutal murders strikes St. Louis.

 Sharon Woods Hopkins is a branch manager for a mortgage office of a Missouri bank and writes a mystery series featuring mortgage banker Rhetta McCarter and her '79 Camaro. In KILLERWATT” Banker Rhetta McCarter's ongoing Battles usually involve mortgage loans, federal lending regulations, threats of bulges on her butt, and her closet-drinking husband. But after one of her mortgage clients dies in a mysterious car accident, she stumbles upon evidence of a terrorist plot to wipe out the entire Midwest power grid.
Bill Hopkins retired as a judge and now
writes crime novels out of his home in Marble Hill, MO, about 25 miles west of Cape Girardeau. Last year, in “Courting Murder,” Hopkins introduced readers to Rosswell Carew of Marble Hill, a judge who dabbles in detective work. Now, Carew gets the starring role in “River Mourn” and opens in Ste. Genevieve, where Carew is looking for his young and attractive fiancĂ©. She’s pregnant — and is apparently a kidnapping victim.

Dr.Raymond Scott Edge is the author of several textbooks on health-care ethics and law (The Ethics of Health Care: A Guide for Clinical Practice). Since his retirement from university teaching and administration he has pursued his passion for regional history and culture. Flight of the Piasa and Witches of Cahokia re the first two novels of a fiction series based on actual Mississippi River archaeological sites and artifacts.

ChrisDiGiuseppi has over nineteen years in Law Enforcement at various levels up to and including Assistant Chief of Police. He is a graduate of the FBI National Academy and Northwestern University School of Police Staff Command.  Chris has weaved personal and emotional experiences into “The Light Brighter” where COPS meets The Ghost Whisperer in a novel in which Sixteen people will die on Police Officer Alan Crane's watch. But while tragic and untimely death is no stranger to the jaded ex-Marine, his newfound supernatural ability to lead these people to their spiritual fates sends him on a sensational and frightening saga that will ultimately answer: Why these sixteen? What do they have in common? And why has Alan been chosen to bring them to the light?

Warren Martin - As for myself, I served in the Army for 21-years, transitioned to business operations and later on business ownership. Still not knowing what I want to do when I grow up I have since transitioned to teaching business and leadership courses and also support and participation with fraternal, charitable, writing related organizations, and currently serve on the board of St. Louis Publishers Association.  My first fictional novel “Forgotten Soldiers” is a Cold War POW/MIA story that asks the question “What Happened to Jacob Walden,” and the trek of a Journalist who searches for answers about why Jacob Walden never returned home.