Yes, Authors ARE in Business: The Good, the Bad, and the
Ugly of Publishing, Product Development & Entrepreneurship
According to author and
speaker Robert Fishbone, whether you are going the independent or traditional
publishing route, you ARE in business. And you will be a lot more
successful if you learn to think like an entrepreneur. That means you will
have a burning passion to get your idea out into the world, the courage and
perseverance to see it through, and (often overlooked) enough humility to
ask for expert help.
In this interactive and entertaining talk, Robert will use his own saga to
illustrate "The Good, the Bad, and the Ugly of Being an
Entrepreneur." He will discuss creativity, innovation, marketing, and
more. Having self-published three very different books, along with 200
other products sold in 20 countries, Robert will share what he did right
and wrong along the way, and what he would do differently today. There will
be ample time for Q&A.
Robert Fishbone is the author of "Selling the Scream." It tells
the story of how he took a crazy idea for the Scream; an inflatable figure
based on Edvard Munch’s famous painting, and turned it into a
million-dollar business. Now, over 500,000 Screams later, Fishbone tells
his saga of starting a business, learning the ropes one mistake after
another, and growing a successful company known worldwide for edgy products
and excellent customer service.